Start with the problem you can see
A branch over the roof and a tree that has suddenly started leaning are different concerns. Explain what changed and what you want to protect. That helps the crew decide what needs a closer look before discussing a particular service.
Talk about keeping the tree
If you want to keep a tree, say so. Pruning may address a specific concern, but it cannot resolve every structural problem. The right next step depends on the tree’s condition and the people, buildings and spaces around it.
Ask what the recommendation includes
Before agreeing to work, ask which branches or trees are included and why. If you need a formal written assessment for a permit or insurance matter, explain that separately and confirm the required qualifications.
Avoid choosing by appearance alone
A tree can have problems that are difficult to judge from the ground or a photo. Get appropriate advice when safety is the concern. Keep clear of damaged trees and hanging limbs while you arrange help.